TechnoNICOL Corporation was founded in 1992. Throughout these years, the group has demonstrated its strength and ability to produce a wide range of high-quality products that have met with favor in the markets even relative to the most demanding and modern construction challenges.
To date TechnoNICOL has 50 plants in 6 different countries. The Group is strongly positioning itself for new global challenges, to date TechnoNICOL distributes its materials in 81 countries with branches not only in Russia but also in Eastern Europe Asia and Oceania. On the strength of these experiences and supported by world-leading communication agencies, the need was felt to change the company logo.
“For more than 20 years we have focused on production, with less attention paid to the brand and the significance of its market positioning. With the growth of the group and the challenge of a presence in global markets, the development of a new branding strategy has become essential” – emphasizes Group CEO Vladimir Markov. With the support of international players such as McKinsey and BBDO Branding, the vision of the new brand was born, highlighting the importance of “Craftsmanship” as a key success factor and putting it right at the center of the logo change process.
TechnoNICOL’s new logo aims to convey awareness and confidence in the various international markets where the group operates, unifying and harmonizing the group’s proposal in terms of solutions and services aimed at the construction market. The transition from the current logo to the new one is scheduled to be completed by the end of next year.